New NBA Logo for Emirates NBA Cup. The widely known name was the in-season tournament that turned into the Emirates NBA Cup after the league’s partnership with the airlines.

Emirates Air's A380 flies Dubai to New York with elaborate NBA-Themed design, November 1 through December 17. NBA-themed extras will be available in-flight. The NBA’s partnership with Emirates ...

The patches for the United Arab Emirates airline are now a regular part of the officials' uniform shirts. They'll also become part of the G League and WNBA before the start of the 2024-25 and 2025 ...

Group play will begin four months later, on November 12. It will be played out in “Cup Nights,” which will air on the three Tuesdays after the 12th and three Fridays leading up to the knockout ...

Emirates airline has forged a multi-year sponsorship deal with America's NBA basketball league, it said on Thursday, as the carrier seeks to raise its profile in the United States.

Emirates’ “Fly Better” logo will continue to feature on the club’s jerseys, ... Read more: Real Madrid renews sponsorship deal with Dubai’s Emirates airline until 2026. Advertisement.