The Eskimo became the fleet-wide tail logo in 1976, ... By the end of 2016, more than 40 planes will be painted with the new livery design, including 18 new planes due from Boeing.

The Puget Sound Business Journal got a sneak peek of Alaska Airlines' new logo and design Monday. The newly painted Alaska Airlines Boeing 737-800 flew in under cover of darkness early Monday morning.

After nearly 25 years without a change, Seattle-based Alaska Airlines updated its branding yesterday, giving its wordmark, colors and iconic Eskimo logo a refresh. The new approach from Alaska ...

Alaska Airlines gets it first face lift in 25 years. The new livery on this Alaska Airlines 737-800 includes a specially designed font for the Alaska logo; the company's signature Eskimo on the ...