Lauder, who is the company's creative director, is being positioned as the new face of the brand and appears in ads for the fragrance. "Aspiration is still a very important part of the brand ...

Following her first lash-fluttering campaign for Estée Lauder’s Little Black Primer, Kendall Jenner has posed in a perfume ad for the brand’s Modern Muse Le Rouge fragrance. It’s very red ...