Heineken, which has a brewery close to Addis Ababa, sent a short statement when approached by Just Drinks. “We are aware of the recent media coverage in Ethiopia however it is our policy not to ...
Data coverage: The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home ...
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Glass full: Castle Lager is Africa’s most valuable beer brandit would be beer, and invariably a local brand. Reviewing the 2024 Brand Finance Africa 200 report (released in May 2024), there are no less than 15 brands listed from six countries: Ethiopia ...
Komari Beverage, which has its headquarters in Addis Ababa, Ethiopia’s capital, was set up in 2017. Former Diageo executive Kifflé Yohannes Abebe co-founded the company and is its CEO. Heineken, which ...
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