The ethnographic methods that anthropologists first developed to study other cultures — fieldwork, participant observation, dialogue — are now being adapted for a broad array of applications, such as ...

How Ethnographic Research Can Help Your Business. ... An example of this in action: My firm completed work for a utility company's platform in a market that had no existing systems to model from.

The process, often referred to as ethnography, can result in breakthroughs for brands, offering an insight into what people are really like, rather than what they want researchers to think they are ...

For example, a study of Dutch eurocrats conducted by Utrecht University and published in 2007 combined participant observation with a survey and interviews. “That way we knew how many people were ...

The ethnographic work at my company, Intel, and other firms now informs functions such as strategy and long-range planning. A version of this article appeared in the March 2009 issue of Harvard ...

Ethnography is research on the slow boil – something that’s getting harder to justify at a time when our public debate increasingly favours the quick flash in the pan.

Ethnographic data isn’t just raw information, the Columbia University professor wrote. It’s a thought process. Notes can contain weird ideas, personal experiences, private matters.

Thinking Allowed in association with the British Sociological Association announces the annual award for a study that has made a significant contribution to ethnography: the in-depth analysis of ...