Problem solving can be inefficient when the solution requires subjects to generate an atypical function for an object and the object's typical function has been primed. Subjects become "fixed" on the ...

In a fascinating 2007 social experiment, the Grammy-winning violinist Joshua Bell posed as a street musician busking at the Washington, D.C., Metro station. Despite typically attracting standing-room ...

"We shape our tools and thereafter our tools shape us." Marshall McLuhan The most challenging aspect about innovating is rooted in a concept called fixedness. Fixedness is the inability to realize ...

If a buddy of yours grew up in Texas and the temperature dipped to 50 degrees, they’d likely grab a sweater. If you grew up in Minnesota, though, 50 would probably seem like shorts weather. Why the ...

Any five-year-old has no trouble turning an old blanket and a couple of chairs into an impenetrable fort. But as we get older, knowledge and experience increasingly displace imagination and our ...

You probably know the line, "What's in a name? That which we call a rose, by any other name would smell as sweet!" from Juliet's famous balcony soliloquy. Not only are these words a rich way to ...