Some wanted Exotic Pop for nostalgia while others just wanted to show that they had something exclusive. Rappers would hop in my DMs and buy cases and palettes of drinks just to make sure they ...

A Black businessman had the “exotic’ idea to charge $50 for a can of soda pop, and he’s developed it into a multi-million dollar company.

Wilson landed a licensing and bottling deal in 2019 with Pepsi to launch Exotic Pop’s own line of beverages tied to hip-hop icons. The first four featured Big Mo, DJ Screw, Fat Pat and Big Hawk.