Facebook had a great set of earnings it presented last week. They continue to show an incredible financial trajectory which the company has been on for the last 18 months. After stumbling out of the ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

In the past couple of years, a lot of fuss has been made over the first Facebook phone, which we now know is going to be HTC First. When officials announced it, the interesting part was not the phone ...

Facebook today announced another way for marketers to target its users based on their activity, this time in regard to app install ads. The update allows developers and brands to optimize their app ...

Chances are you may have seen one yourself, but just how well are Facebook mobile ads promoting app installs performing? AdParlor, one of Facebook’s advertising and marketing partners, has provided us ...

The steady stream of updates to Facebook’s advertising platform continues with changes to the Ads Manager Reports and the Mobile App Install Ads tools. Advertising and digital marketing are ...