Color psychology studies human behavior, emotion and decision-making. Certain colors, like blue, may affect your personality.

From a young age we are primed to choose a favourite colour, but strangely as we grow up our preference often changes – and it's largely due to influences outside our control. In 1993, crayon-maker ...

All of us have a favourite colour. Somehow, naturally, we're attracted to some colours more than others. But what's ...

Whether is was the specific shade of pink on your middle school lunchbox or the powder blue of your bedroom, we all have preferences when it comes to color. And the ones we develop as children tend to ...

If your favorite color is pink, you LOVE romantic movies (ahem, The Notebook) and really any good love story. You long to have something close to the ideal, devoted relationships depicted in these ...