Food mascots are coming back into fashion – we look at why they’re making a comeback, ... M&M's launched their first new character in over a decade: 'Purple', the first-ever female peanut M&M.

And the company alluded to one of the central beefs that some conservative pundits had about the makeover: They didn’t like the change in footwear for the two female mascots.

It’s a pattern that’s been replicated all over the supermarket aisle, too. A slew of food mascots firmly associated with millennial and Generation X childhoods have also faded from view.

In 1956, female student Peggy Herron Mortensen was given the chance to play BYU mascot Cosmo the Cougar. Now, almost 70 years later, Cosmo is a staple in BYU athletic events.