Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...

The new solution helps brands unlock high-margin revenue from first-party customer data, with built-in privacy and no new infrastructure to manageSEATTLE--(BUSINESS WIRE)--#AdTech--Amperity, the ...

AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to accelerate its go-to-market strategy. The main ...