Influencer marketing in 2025 is evolving to focus more on transparency, and real-life experiences. Brands will shift from one-off sponsored posts to long-term partnerships with micro-influencers ...

Digital marketing trends will accelerate rapidly during 2025, establishing new patterns in industry advancement. Today's brands consider push ads their preferred marketing solution to fight for ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Are you a print subscriber? Activate your account. By Pete Blackshaw - 2 hours 19 min ago By Gillian Follett - 2 hours 19 min ago By E.J. Schultz - 2 hours 49 min ago 13 hours 50 min ago By Ewan ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...

A new 2025 global forecast sees continued inflation concerns and potential trade tariffs leading to a worldwide decline in ...

In marketing and SEO ... “que sera, sera.” Forecasting in SEO is predicting future trends in organic search traffic, keyword rankings, user behavior, and revenue using historical data ...

TikTok has introduced them to new topics and trends they didn't know they liked, building a globally connected, engaged community.

Stanback was speaking at a Pinterest roundtable held at The Drum Labs, alongside industry leaders to explore the speed and impact of trends on marketing ... has an in-house forecasting team ...

‘[It’s an approach] which enables brands to move beyond restrictive data like past sales, standard marketing panels, and intuition-based forecasting,’ says Pont. ‘Heuritech's solution promotes ...

Learn three practical forecasting techniques to help predict SEO performance, justify strategies, and measure progress.