Hey there, marketing enthusiasts! The world of marketing communications is always buzzing with new trends and ideas.

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Digital marketing trends will accelerate rapidly during 2025, establishing new patterns in industry advancement. Today's brands consider push ads their preferred marketing solution to fight for ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...

With this trend comes the rise of chatbot marketing, which has grown from a billion pound market in 2023 to £1.2 billion in 2024 and forecast to be worth £4.9 billion by 2032. How can businesses ...

Learn three practical forecasting techniques to help predict SEO performance, justify strategies, and measure progress.

As you will see, there are many techniques available for forecasting purposes ... Since cyclical change and trend are important factors in this time frame, techniques such as regression analysis and ...

TikTok has introduced them to new topics and trends they didn't know they liked, building a globally connected, engaged community.

By effectively utilising sales forecasting tools, pharma companies can allocate resources across sales, marketing ... can gain insights into historical trends and establish a baseline for ...

Supporting this data, marketing departments have reported increasing their spending on influencers and externally generated content. In general, 2024 saw the consolidation of trends that had ...

Stanback was speaking at a Pinterest roundtable held at The Drum Labs, alongside industry leaders to explore the speed and impact of trends on marketing ... has an in-house forecasting team ...