Pringles, a snack brand, created a zombie gaming character, Frank, and put him in the hit indie game, West of Dead to increase consideration, change gamers' perceptions and encourage gamers to buy ...

This is a story of how we helped Pringles turn an Undead Flesh Eating Cowboy Zombie into a new best friend for gamers. Getting them to fall in love with Pringles along the way (and ultimately helping ...