This case study describes how Frito-Lay, a potato chip brand in Canada, added a personalised video function to revitalise a successful campaign. The brand's 'Do Us a Flavour' campaign had run ...

Frito-Lay is recalling 13-ounce bags of its Lay ... based supplier SunFed Produce were recalled across 26 states and Canada due to what health officials suspected was a salmonella outbreak.

Frito-Lay began as two separate companies in the early 1930s that merged in 1961 to form Frito-Lay. It became a subsidiary of PepsiCo in 1965. There are 1,100 snack foods produced under the Frito ...

She was president of PepsiCo Foods Canada, now will lead Quaker Foods and Frito-Lay, representing more than $21 billion in net revenue.