The targeted label was used from June 2020 to April 2022 for Tropicana's "Real Fruit Experience 100% Melon Taste" juice in a 900ml carton priced at 250 yen (about $1.75) before tax.

The global fruit beverages market is poised to grow from USD 50 billion in 2025 to USD 74 billion by 2035, registering a steady CAGR of 4.0% during the forecast period. This growth is supported by ...

Juices labelled ‘100% fruit juice' may give you the impression that they are made purely from the juice of natural fruits. However, this is frequently not the case. ... If you have a look at the label ...

You don’t need to drink fruit juice, especially if you eat whole fruit. But if you like it, you can have it in a balanced way. • Stick with 100 percent juice.

The weak yen is not helping the situation. The Japan Fruit Juice Association says prices of imported orange juice surged last year by more than 50 percent in yen terms.

But while 94% of soft drinks and 97% of energy drinks would need warning labels for high sugar or artificial sweeteners, just 30% of juices would be labelled. Pure 100% fruit juices won’t carry ...