Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

A new context data platform that unifies GTM data and powers real-time workflows and agentic AI across the full B2B ...

Now that artificial intelligence is leading tech developments, marketers are keen to experiment with it for various use cases. Progress might seem slow to anyone who witnessed the initial surge of ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

Decisions—big or small—can be tricky. You might want toast for breakfast, but if you’re out of bread at home, that’s a foolish decision. If you actually knew what was in your pantry, you could make a ...

CARY, N.C., Nov. 19, 2025 /PRNewswire/ -- The oft adhered to rules of marketing are changing —not by trends, but by tectonic shifts in consumer behavior, technology, and societal expectations. We ...

Funnel, the Stockholm-based startup that offers technology to help businesses prepare — or make “business-ready” — their marketing data for better reporting and analysis, has closed $47 million in ...

WALTHAM, Mass.--(BUSINESS WIRE)--Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, finds that thirty-two percent of life science marketing and ...

Developers can monitor performance metrics for mobile assets, learn user engagement patterns, and make hopeful, well-informed decisions to promote sustainable development by finding the required ...