Demand for in-game advertising is growing. The global in-game ad market was valued at $6.8 billion million in 2021 and is forecast to hit $17.6 billion by 2030, with a CAGR of 11%. That’s ...

There’s fresh speculation about the undisclosed release date of Metroid Prime 4: Beyond, thanks to a new advertisement ...

The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.

While the game advertising market still has some blurry lines, ad execs say it has become as easy to plan and buy as other digital platforms such as CTV, online video, and social media ...

Instead of standard ads, however, the Discord advertisements appear in the form of "sponsored quests," Discord Senior Vice President Peter Sellis said in a blog post last month.

The Jacksonville Jaguars are inviting artists to compete in the DUUUVAL Designs competition for a 2025 home-game day poster. The annual event, now in its third year, will accept submissions through ...

It’s unclear how much Temu spent on its post-game ads. Temu — owned by China-based PDD, the group behind online shopping giant Pinduoduo — reportedly spent at least $21 million on its three ...

Beyond is, in fact, not out now. Still, this is a mysterious poster to appear and leaves us with a lot of questions. Was this ...

Electronic Arts decided to roll back the addition of in-game ads to UFC 4, which were introduced more than two weeks after launch, following player backlash.

Super Bowl commercials in the 2023 game relied heavily on celebrity cameos but not on breakthrough, dazzling concepts. Plus Icon Film ... but not until a post-game ad slot).