German soccer and Adidas are breaking up. American sportswear giant Nike will supply all of Germany's national teams with their apparel and equipment starting in 2027, the German soccer federation ...

found Adidas caught off guard by the DFB’s switch to its primary competitor, AP News reports Germany’s national football teams have historically donned Adidas gear, contributing to their ...

The collaboration between Adidas and the German national football team goes ... The collaboration between team and kit-maker began in 1954, when West Germany sensationally beat favourites Hungary ...

“I was fortunate enough to be in Germany for our pitch earlier ... Losing sponsorship of its home country’s national football team is a blow for Adidas’ sports-obsessed chief executive ...

The not-so-subtle subtext of the advert was that Germany ... Unlike Adidas, who had anticipated a (medium-sized) culture-war backlash over their new pink away shirt for the national team and ...

The German national football team leaves Adidas after 70 years of collaboration and signs a deal with Nike. A radical change for Germany, abandoning the well-known German brand that has ...

But Germany’s national soccer team isn’t any sports team, and its longtime sponsor Adidas isn’t just any sporting goods supplier. And so the announcement last week that the German Football ...

Sign up for Bloomberg’s Business of Sports newsletter, delivering the context you need on the collision of power, money and sports. Nike Inc. is replacing Adidas AG ...

Screenshot: Courtesy of Michael König Adidas has banned fans from personalizing ... König included screenshots of Germany’s national team jersey, which is sold by the company, with the number ...

Germany's national teams are switching to Nike jerseys ... The collaboration between Adidas and the German national football team goes all the way back to the 1950s and the team’s first World ...

Germany's national football teams will wear jerseys made by US sportswear ... ending a decades-long kit partnership with domestic outfitter Adidas. The deal with Nike, which will run through ...