For decades, the Goldman Sachs logo has usually appeared in a blue box, designed by in 1970 by Lippincott. The new design escapes that constraint and is being used on a plain white or blue ...

It also unveiled a new logo with a softer, rounder typeface and — in perhaps the biggest change — connected the G in Goldman with the S in Sachs. The redesign was subtle. Outside Wall Street ...

Inside the halls of Goldman Sachs, however, some people were perplexed. In 2020, Goldman made a show of disconnecting the G and S in its logo to modernize its look.

Goldman Sachs has been revamping its logo and website. BI has images of the new look. Rebecca Zisser/BI 2024-07-25T20:20:52Z Share. Facebook Email X LinkedIn Copy link. An icon ...

Goldman Sachs logo. Business Insider reports that it's seen a "180-page document explaining the changes". This tome reportedly notes that the new logo represents the bank's "heritage" and "culture ...