Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new ...

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for ...

Managing Google Shopping campaigns is both an art and a science. Even with the most refined strategies and detailed data, performance fluctuations can happen – and when they do, they often leave ...

Google has begun to release details on how artificial intelligence will improve advertising. The company on Tuesday introduced a suite for search campaigns with one-click features where AI learns from ...

All existing Video Action Campaigns (VAC) in Google Ads are now automatically being upgraded to the newer Demand Gen format, as Google phases out VAC in favor of its more versatile and visual ad ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex ...

Google is reimagining the future of ads and shopping by rolling out a series of AI-powered updates and products to search and YouTube, including the introduction of agentic AI. Unveiling the news at ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased performance by finding more relevant and high-performing search queries and ...