WBD Sports’ Tyler Lassiter talks ‘Gordo St. John’ ad campaign, ‘Wow, I didn’t know half the NHL could act’ reception "Wayne just thought it was hilarious and probably kind of ridiculous.

It’s not yet clear what will happen with “Gordo St. John,” but it does seem we’ll find out on TNT on April 18. There aren’t a lot of clues about what exactly WBD Sports is planning here.

It's time for the 2023 Stanley Cup playoffs. The name Gordo St. John has become the most talked about among the hockey community before the playoffs kick off on Monday night.

To get a handle on Gordo St. John, think of a gonzo Ted Lasso. He's a fictional character, but his presence in the 2023 Stanley Cup playoffs is very, very real.