Call them slogans, taglines, straplines or endlines. It's the holy grail of many an advertiser. But how can a company predict when it's come up with a great one? How does one recognize the next ...

They’re Usually Short A great slogan is simple and memorable. The best ones quickly elicit a positive impression about a company. There’s no need to spell out a mission, vision, or capability set.

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America’sgiant companies.

Branding slogans instantly bring to consumers minds the product and company that the slogan belongs to. Just think of some of the great branding slogans such as "Got Milk?" or the famous Maxwell ...

While slogans can help build brand awareness and likability, they don't always resonate with consumers. In order to create a slogan that consumers like, businesses need to focus on three key ...

Ten years later, the folks who brewed the cup, a company called Maxwell House, made the former president's coinage their official slogan. Some 90 years later, it still is. Like diamonds ...

With party conference season well under way, Britain's political parties have been searching for mission statements they hope will have an impact on the public. There's no "magic bullet" for an ...