GroupM has made an unusual bet in the generative AI space. The holding company's data and insights arm, Choreograph, is tapping DeepSeek-China's answer to OpenAI-to sharpen its Audience Translator ...

WPP is rebranding its media properties – previously known as GroupM – as WPP Media to better reflect the company’s focus on overall integration and AI capabilities, according to an ...

GroupM and PubMatic (PUBM), an independent technology company delivering digital advertising’s supply chain of the future, are expanding their global partnership to enhance GroupM Premium ...

Sharb Farjami will take the reins of the North American operations of GroupM, the media-investment giant that is part of WPP. Farjami had been CEO of North American for Wavemaker, one of the big ...

Brian Lesser was named Global CEO of GroupM, the big media buying company that is part of WPP. Lesser, who had been CEO of GroupM in North America from 2015 to 2017, will assume his new post in ...

Simon Thomas, global director of audiences research at GroupM shares his insight in the latest episode of the Marketing Negotiations podcast. Marketing Negotiations, Simon Thomas .

Jill Kelly is out as U.S. CEO of GroupM’s EssenceMediacom, according to an internal memo reviewed by Ad Age. Kelly, who was originally appointed to the role in 2022 to oversee the merger of ...

AMID the challenging media landscape, media communications agency GroupM Malaysia is striving to put the agency on a stronger footing. Its chief executive officer Chanchal Chakrabarty shares his ...

GroupM this morning announced it is teaming with a group of advanced TV/video programmers and developers to research and develop new video advertising formats "designed to be ubiquitous across ad ...

Advertisers have bought in to women’s sports. GroupM, the WPP-owned media buying agency, says that it has “exceeded” its goal to double the annual media spend on women’s sports programming.

Read On GroupM: 'We Can Do Better' - 10/27/2023. Which is why GroupM is undergoing a reorganization that will result in client facing agencies Mindshare, Mediacom and Wavemaker sharing back-office ...

GroupM North America CEO Sharb Farjami On Streaming, Ad Changes And How An Early Career Start Propelled Him From Rugby Pitch To Corner Office - Q&A Skip to main content Open Mega Menu ...