WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...

WPP CEO Mark Read told analysts and investors Thursday that GroupM, the firm’s media management arm, “has not reached its full potential in the last 18-24 months.” But there’s plan to ...

GroupM has been appointed as the global media agency partner of Electronic Arts (EA). The agency announced the news through a LinkedIn post. The company stated that this partnership marks an ...

GroupM has developed a robust Commerce offering encompassing Strategy, Activation, Creative and Data & Technology, over the past 18 months. This offering leverages proprietary tools, partnerships ...

StarBiz: As for GroupM Malaysia’s investments in pioneering ... connected TV and streaming services and over-the-top planning and activation down to postcode level where even different messages ...

Game marketer Electronic Arts has awarded GroupM global media duties after a competitive review that began last fall. EA reported total advertising costs of $375 million in its fiscal year 2024.

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s T&Pm was the incumbent on the account, but a group solution from GroupM ...