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GroupM has been appointed as the global media agency partner of Electronic Arts (EA). The agency announced the news through a LinkedIn post. The company stated that this partnership marks an ...

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s T&Pm was the incumbent on the account, but a group solution from GroupM ...

“At GroupM, we’re proud to welcome these exceptional ... Meanwhile, boasting international experience from both Publicis Media and PHD in Shanghai, Li’s career has seen her work with well ...

Game marketer Electronic Arts has awarded GroupM global media duties after a competitive review that began last fall. EA reported total advertising costs of $375 million in its fiscal year 2024.

Brian Lesser, global chief executive of GroupM, laid out his five-point strategy for the media arm during WPP’s annual results presentation. The investor event on Thursday (27 February) followed the ...