In today's over-advertised world, it should be harder than ever to reach new clients. But according to best-selling author Jay Conrad Levinson, there has never been a better – or cheaper – time to ...

Levinson and Lautenslager succeed in taking all the lessons from their bestselling Guerrilla Marketing series and boiling them down into one simple, month-long learning session. The authors structure ...

Jay Conrad Levinson, the late founder of Guerrilla Marketing, wrote his last book titled "Guerrilla Marketing and Joint Ventures: Million Dollar Partnering Strategies for Growing any Business in Any ...

We got word this morning that Jay Conrad Levinson, 80, died yesterday. He was a seminal figure in marketing and the founder of Guerrilla Marketing, which helped make business more of an adventure than ...

Opinions expressed by Entrepreneur contributors are their own. This article has been excerpted from Guerrilla Marketing in 30 Days by Jay Conrad Levinson and Al J. Lautenslager, available from ...

The late Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages, and have become the most powerful brand in the ...

There is a solid idea buried beneath all the padding in Levinson's (Guerrilla Marketing) latest. He posits that creating a "meme" (a simple icon that represents a complex idea about a brand) is the ...

When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

In Guerrilla Marketing in 30 Days, the late founder of guerrilla marketing, Jay Conrad Levinson, and guerrilla marketing expert, Al Lautenslager offer a dynamic marketing blueprint to help business ...

The late Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages, and have become the most powerful brand in the ...