Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for an industry grappling with both the technology’s potential and its ...

H&M, the fashion retailer based in Sweden, is exploring the use of digital replicas of models, a trend that has unsettled some in the fashion industry about control over their digital likenesses.

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place ...

H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on workers.

H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on workers.

H&M, one of the world's largest clothing retailers, told CNN it plans to create 30 "digital twins" of its models this year, though it is still "exploring" how these avatars will be used.

Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for an industry grappling with both the technology’s potential and its ...