Dutch brewing company Heineken has launched a global campaign designed to tackle the stigmas around social acceptance of choosing non-alcoholic beverages. Titled "0.0 Reasons Needed", the campaign ...

with the Heineken corporate logo taking more prominence. The regulator explained: “The ASA understood that some consumers did not wish to consume drinks with even trace amounts of alcohol ...

This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer but Heineken took it to a place that was populist and positive. It positioned 0.0 as beer with ...

New research from Heineken® and University of Oxford Professor Charles Spence shows that despite the acceptability of low and non-alcoholic drinks being at a high, choosing one can still raise ...

MADRID, Dec. 14, 2024 /PRNewswire/ -- In a thrilling display of speed, precision, and skill, Slovak sim racer Jernej Dovžan emerged as the Player 0.0 Global Champion at the Heineken® Player 0.0 ...

Slovenian sim racer Jernej Dovžan emerged victorious at the Heineken Player 0.0 Global Final in Madrid earlier today, claiming the coveted championship title. Hosted at the prestigious GAMERGY ...

Some of the world’s biggest alcohol brands have bet big on this trend. Diageo’s Guinness 0.0 stouts and Heineken’s 0.0 beer are prime examples. The drinks have been lucrative for the two ...

Heineken® 0.0 commissions new anthropological study, revealing going alcohol-free can still raise eyebrows – especially among Gen Zers AMSTERDAM, Jan. 02, 2025 (GLOBE NEWSWIRE) -- People's ...

“Heineken 0.0? Are you on diet?” People often assume there’s a reason for drinking non-alcoholic beer. We are challenging this assumption the Heineken way. Proving that no reasons are needed to enjoy ...