Heineken is elongating its familiar green bottle, hoping a more modern look will help reverse market-share declines. WSJ's Mike Esterl has more details. Photo: Bloomberg.

That color scheme blends perfectly with the green backlight of the screens, the one outside and the larger one inside. I won’t call it Heineken green, as much as I’d like to name-drop The Matr ...

Heineken and the Greenpop Foundation proudly announce the latest milestone in their Heineken Green Zones (HGZ) project: the opening of a new green zone in Cape Town’s Lavender Hill. Set in an ...