The Hello Kitty fuzz can be operated by 9V battery or by 9V DC from your favourite pedalboard power supply, and it is priced £94/$99.

A gold coin pendant with the image of Hello Kitty holding the number 50 is selling for about 120,000 yen ($800), while a Casio watch costs 18,700 yen ($120). But first, more on the origin story.

Twenty years have passed since we’ve seen a Hello Kitty Strat. It was popular then and will be even more popular now; this is the cartoon cat who took Japanese kawaii culture global.