Customer value hierarchy is a system of worth that businesses across the country, both large and small, have turned to as a means of determining customer satisfaction. Businesses have shifted focus to ...

Food and shelter. Love and belonging. Delivering customer value through a robust portfolio of product offerings. Self-actualization may be the final frontier of behavioral motivation, but there’s more ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...