Every year, a few holiday commercials manage to hit us right in the feels, leaving us emotional long after the TV goes dark. Two recent ads, one from Amazon and the other from Chevrolet ...

The most emotionally engaging ad of the 2024 holiday season is a Teleflora ad featuring a hospitalized boy and a magical snowman. According to research by DAIVID, the ad inspired the highest ...

Tis the season for holiday advertising. It may be the most wonderful time of the year, but it's also the most saturated for ads—often leading to ad fatigue for consumers and making it increasingly ...