The success of a movie depends a lot on its marketing and music is one of the best marketing tools for Bollywood films. Filmmakers often included party and item songs in their movies in order to ...

The dance-heavy songs called ‘item’ numbers usually amp up the popularity of the movie Sign up for the Daily Briefing Get the latest news and updates straight to your inbox Related Stories Rice at ...

Now, while most of the other things are subject to change in Bollywood, considering how ‘woke’ the movie is, what is often not compromised upon is an item number that is almost always present in a ...

"Yes, we do have an item number in the film, which will also be used as the promotional song," he explained. "The song will be picturised on Sherlyn itself. We will start shooting for the song soon.

This is a beta feature and we would love to hear your feedback? Send us your feedback to [email protected] Singer, music composer and actor Himesh Reshammiya is all set to shoot an item song ...

Rashmika Mandanna Triggers New Controversy: Rashmika Mandanna, who became a national crush with her PAN (popular-across-nation) blockbuster Pushpa: The Rise has triggered a new controversy. The ...

Shabana Azmi has said actresses should make "informed" choices when accepting item numbers. The actress and social activist warned that such dance sequences may lead to the sexualisation of children.