A Magical Mess on MSN

Lay's updates its branding after customers didn't realize the chips used real potatoes, insiders reveal

You'd think after nearly a century that people would know what's inside that iconic yellow bag. Turns out, a staggering ...

Lay's Has 2 New Flavors, and Fans Say the New Chips Will 'Save Them'

The new Loaded Baked Potato Baked Lay's are seasoned with the iconic flavors of classic toppings for a roasted spud, ...
NBC 6 South Florida

Lay's rebrands because customers apparently didn't know chips were made with ‘real potatoes'

A popular potato chip company is undergoing a major makeover, due to a concerningly large swath of clueless customers, apparently. On Oct. 9, Lay’s announced its rebrand — the largest in its nearly ...
FOX40 News

Lay’s chips gets makeover: No artificial flavors or colors by end of year

(FOX40.COM) — Lay’s chips are getting a makeover, as PepsiCo announced that the #1 potato chip brand in the world will now have a new recipe along with new branding. Officials said that U.S. Lay’s ...
Mama Loves to Eat on MSN

Lay's Changes Its Branding After Customers Didn't Realize the Chips Used Real Potatoes, Insiders Say

Think about it for a moment. When you grab a bag of Lay's chips, what crosses your mind? The satisfying crunch, the salty goodness, or maybe that nostalgic yellow and red packaging? What probably ...
AOL

Lay’s Chips to Undergo ‘Historic Rebrand’ Over the Next Few Months

Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with ...