"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you've spent any amount of time coloring your hair—especially if you've gone blonde—and you've noticed ...

Anyone who has ever colored their hair has likely heard about toner before. But what is hair toner, exactly? Not to be confused with the stuff you swipe on your face, hair toner is an essential part ...

Now I’m blonde, should I be using a hair toner? I’ve been doing a bit of a deep dive on beauty forums and some people in these groups absolutely swear by them. Will it keep my colour fresh? Or best ...