Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Patrick Reynolds, BlueConic CMO. Former Sr. VP of data & services marketing at Mastercard and CMO of engagement & loyalty platform SessionM. Let's talk about the unsung hero of modern marketing: ...

In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...

Opinions expressed by Entrepreneur contributors are their own. Why you need to innovate with privacy on top of mind Why ignoring privacy regulations will spell trouble for your business Strategies for ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

AI company Perplexity announced in February that it was building its own browser called Comet. In a recent interview with the TBPN podcast, CEO Aravind Srinivas gave some insight as to why the ...

Customer data integration (CDI) unifies data from multiple sources, creating a complete and accurate view of customers. It’s how your favorite online store knows exactly what you’re looking for—even ...