Mick’s going to star in our drama, so we need to write a script ... For example: Mick: (wiggling his hips) I want to be a dancer. Now, watch this video for some top tips on performing a play ...

Sure, but what about the people who are going to be watching the video? The way you write your script needs to focus on the humans you're crafting it for, not just on closing the deal or selling your ...