Printing Impressions explores three examples of successful cross-media marketing campaigns that were not only creative and looked good, but they all served a purpose in a big way. Second up is ...

Reinforcement is a key element. Integrated marketing communication ensures that all the elements of a marketing campaign work together to achieve objectives and deliver results.

Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.

Integrated marketing is one of the most touted phrases in today’s multi-channel world. If you Google it, 600 million+ results pop up in less than a second. Twenty years ago, the phrase referred ...

In the age of social, mobile and user-generated content, the traditional ways of assigning agency teams for integrated marketing campaigns are ripe for change and review.

Manage large-scale campaigns for tens of thousands of recipients. Deliver visually appealing communications using a powerful new Template Editor for creating and customizing professional-grade emails.

This post is sponsored by Mashwire. Mashwire’s trailblazing journey into integrated marketing campaigns began 10 years ago. We have been delivering campaigns, of which no two are alike, owing to ...

Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs.

When strategizing an integrated marketing plan for your brand, the right web design is essential. The standard for web design is no longer just function or visibility; it’s all in the details ...