Jägermeister is set to benefit from a packaging redesign, with the liqueur brand decreasing its use of the colour green in favour of orange. Stay ahead with unbiased news, expert commentary, and ...

Drinks distributor Cellar Trends is working with police to track down GBP80,000-worth (US$125,000) of Jagermeister that was stolen from a lorry in the UK. Thieves stole 50 pallets of the German ...

The logo for the popular alcoholic drink Jägermeister was found not to be religiously offensive by a Swiss court earlier this week. Judges in Switzerland rejected Monday a case brought by the ...

Executives from Suntory, Brown-Forman and Mast-Jägermeister are to feature at Just Drinks’ annual Spirits Strategies and Innovation conference next month. The two-day event, in partnership with our ...

What do lesbians and Jägermeister liqueur have in common? A TV show on The Roku Channel, apparently. On Thursday, Roku premiered “The Lesbian Bar Project” in New York City, a docuseries chronicling ...

Have you had the pleasure of viewing the new Jägermeister television ad? No? Allow me to set the scene for you. The setting is some unknown snowy landscape; the wind howls as we spot the signature ...