Pernod Ricard USA is running a mobile marketing campaign to promote its Jameson Irish whiskey brand in time for St. Patrick's Day. The liquor marketer is using HipCricket Inc.'s mobile marketing ...

Did you know that in Irish, whiskey is called uisce beatha and literally translates to "the water of life"? Chronicling the history of the Jameson family and the "water" they're known for ...