While it's being built by Honda in Ohio, Sony is very much the one in the driver's seat here. The car is a kind of attempt to put Japan's EV offerings on par with the high-tech, software-defined ...

Sony would still need to grow substantially to take the #1 spot in all of Japan, as there is currently more than a $80 billion difference between Sony and the leader, car manufacturer Toyota.

Honda isn't exactly known for premium vehicles either, and Sony is a newcomer in the automotive space. Whether the promise of cutting edge entertainment in your car is enough to woo customers ...