Any new car launch is going to incur losses to begin with; that’s practically a given. And with Honda and Sony’s war chest ...

As the Detroit Three battle foreign automakers and startups it’s easy to forget just how big the U.S. auto market is. US ...

Afeela, the new electric vehicle from Sony and Honda, is eyeing 10-year leases and a host of subscription features designed to remake the car ownership experience.

When Sony teased its Vision S concept car at CES 2020, industry wonks everywhere had the same reaction: Neat, now what? At CES 2023, the Japanese company answered that question by introducing the ...

During Sony’s CES 2024 press conference, the Japanese tech giant took one giant leap into the preoccupied realms of “whether they could” by showing off the ability to drive a car with a PS5 ...

Sharp follows Japanese rival Sony Corp. in shifting from TVs to EVs. As the line between the auto and electronics worlds blurs, tech firms increasingly seek new revenue streams from selling value ...

Japanese Hip-Hop Duo Creepy Nuts Hit Dodger Stadium for Launch of Electric Car Afeela. Afeela, a joint venture from Sony and Honda, delivered two prototypes to Dodger Stadium this weekend, marking ...

Sony is a Japanese multinational corporation with its headquarters in Tokyo, ... Of course, Sony is no car manufacturer and therefore can’t just decide to start building cars out of nowhere.

Now, eight major Japanese tech firms and car makers, including Kioxia, NEC, NTT, SoftBank, Sony and Toyota, are teaming up in a consortium to launch an advanced chip maker.