One of the current Joe Bruins, a fourth-year psychology student, simply enjoys the spirit that the mascot brings to the UCLA fans. “It feels absolutely amazing,” he said.

Joe Bruin is in the championship round of the Capital One Mascot Challenge, and this is Joe’s opportunity to be recognized as the nation’s best mascot. Wednesday, May 14, 2025 Advertise Donate ...

The evolution continued in 1963 when a costumed mascot named Joe Bruin debuted. In 1967, Josephine "Josie" Bruin, the female counterpart, joined Joe in representing UCLA at athletic events.

In 1950, UCLA sought a mascot and acquired Little Joe Bruin, a Himalayan bear cub from India. Efforts to hide live bears around campus followed, but due to size constraints, one ended up in a circus.

Believe it or not, in the 1930s, UCLA had a live bear mascot running about the sidelines at football games instead of a costumed one.. At the time, the Bruins played home football games at Los ...

Despite Joe Bruin’s funny distraction attempt, Bell made the free throw. UCLA still won the game. The Pac-12 ended up addressing the actions of Joe Bruin with the school, according to the LA ...

Joe Bruin was born in 1924 and was a tiny cub for two long years until a sudden growth spurt enhanced his size. In 1961, he found love when he met lovely Josephine, a spunky Himalayan bear.

The mighty Bruins will march on to victory after a successful campaign by local fans and alumni to have the UCLA mascot featured in the Fiesta Days parade this year, remedying what they saw as an ...

The UCLA mascot came racing into the camera view during the Bruins’ matchup with UAB in the round of 32. The UCLA vs. UAB game saw fast paced play with extremely high intensity. The mascot for ...

UCLA may have claimed a small victory earlier this week when Cordell Broadus, son of rapper Snoop Dogg, decided to sign with the Bruins -- but Tommy Trojan exacted revenge on The Tonight Show in a ...

It was a comeback that left nothing to the imagination, including the furry backside of the UCLA mascot. The bear bared all Thursday night at Pauley Pavilion. Joe Bruin became an unexpected ...