That's because the bulk of the company's catalogue is uniformly designed, with the John Deere logo and its unmistakable green and yellow color scheme at the forefront. This is all a result of the ...

Oh dear, the decades-old John Deere logo is getting another facelift. Though the trade and consumers might not initially notice the change, the trademark now finds the deer leaping forward.

For these reasons some corporate logos have remained — at their core — almost the same for more than a century. Originating in 1876, John Deere is currently the oldest corporate logo used ...