Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global audiences.

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s second-biggest airline group.

Korean Air has launched a new corporate branding - including updating its logo for the first time since 1984 - as it works towards integrating with rival-turned-subsidiary Asiana Airlines.

Korean Air's new brand logo, exterior insignia for planes Cho Won-tae, CEO of Korean Air Co., South Korea's flagship air carrier, attends a press conference at the airline's headquarters in Seoul on March 11,

Korean Air Co, South Korea's flagship air carrier, on Tuesday introduced a new brand logo, marking the airline's first major brand update in 41

Korean Air on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it combines with South Korean rival Asiana Airlines to become one of Asia's biggest carriers.

Korean Air unveiled its first new corporate identity in 41 years by pulling the curtain back on a gleaming Boeing 787-10 Dreamliner adorned with a bold and distinctive livery. The event took place in a Korean Air hangar in Seoul in front of more than 1,