In 2009, Tropicana was able to quickly stick the old graphics back on cartons. This time, however, the bottle has been completely restructured. It would take more time and investment to reverse ...

The carafe shape and crown cap of the Tropicana orange juice bottle that has become synonymous with the brand was introduced in 2011 -- but earlier this year that shape disappeared.

Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe.Over the summer, it rolled out a ...