It's Yo-Kai Watch, a new game exclusively for the Nintendo 3DS based on a manga, anime and video game series already a huge success in Japan. It's first television commercial is available to view ...

The three commercials are similar in tone, with slight variations on the main theme. The first Yo-Kai Watch game is due for release in the west later this year.

At the moment, episodes of the Yo-Kai Watch are running on the Disney XD cable channel. However, soon people will be able to see episodes from the first season of the show online as well.