Adidas, Kanye West and Yeezy

Kanye West Lashes Out At Adidas: Accuses Company Of ‘Design Theft And Oppression’
The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.
adidas Makes Decisive Move Following Kanye West’s Latest Yeezy Rant
Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.
Adidas removes “Yeezy” and “Kanye West” from their website
What It Means for the Brand In a dramatic shift in branding and marketing, Adidas has officially removed all references to Yeezy and Kanye West from its official website. The decision comes after months of backlash and ongoing controversies surrounding the rapper,
Kanye West jabs at Adidas in explosive social media rant: 'Stop doing your moves to hold me back'
Kanye West went off on a scathing social media rant against Adidas accusing the company of influencing the Google algorithm to negatively impact his shoe sales
Kanye West Claps At Adidas, Fake Friends in Now-Deleted Instagram Rant
Kanye West is back and active on social media, meaning that the lengthy rants about everyone and everything he hates are back. On Tuesday, in a drawn-out Instagram post that has since been deleted, the Chicago rapper began by calling out his former business partner Adidas.
Kanye West Rages Against Adidas in Fiery Instagram Rant: ‘Yeezy Over Everything’
This latest rant comes on the heels of Kanye’s unconventional Super Bowl commercial in 2024, which he self-funded and filmed on his iPhone while riding in the back of a car. In typical Kanye fashion, he humorously admitted that the high cost of the commercial spot meant there was no budget left for the production itself.
Kanye West Says Adidas Is Holding Him Back, Calls Jerry Lorenzo ‘Corny and Disloyal’
Kanye West is once again airing his grievances on social media, taking to Instagram Tuesday night to share one of his patented punctuation-free statements. This time, he’s taking aim at partner-turned-rival Adidas, Fear of God founder Jerry Lorenzo and other unnamed designers who he says copied his once-flourishing Yeezy line.
Kanye West Calls Out Adidas For Search Engine Behavior
Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.
Kanye West Rips adidas & Designer Jerry Lorenzo: “I Am Here To Dominate”
Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.”
Ye Accuses Adidas of Stealing His Designs and Oppression in Fiery Instagram Post
Adidas parted ways with Ye in October of 2022 following a 10-year partnership after the rapper began spewing anti-Semitic rhetoric online and in interviews. The company took a major hit as a result and later decided to sell off its remaining Yeezy stock to recoup.
Ye Blasts Adidas & Calls His Former Collaborator Jerry Lorenzo ‘Corny' for Working With Apparel Giant
West believes when fans search for Yeezy on Google that Adidas is the first to come up before his own website, which he thinks is done intentionally to hurt his brand even though
BBC1y
Kanye West Yeezy loss is hurting us, admits Adidas
Adidas has said the ending of its collaboration with Kanye West is "hurting" the business ... While Adidas said it had a limited supply of such shoes at the start of the year, it plans to ...
Forbes9y
Yeezy Season: Kanye West And The Art Of Design Thinking
On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...