Can you imagine someone buying Google ($GOOG) AdWords keyword advertising triggered by your name? Most of us wouldn't dream of it, usually because our names just aren ...

Google’s parent company, Alphabet Inc, has a market cap of close to $1.5 trillion, and it generates a substantial portion of its revenue from advertising on its various platforms and services, ...

In March, the Florida State Bar's Standing Committee on Advertising proposed an ethics opinion (Proposed Advisory Opinion A-12-1). The opinion was designed to help Florida lawyers understand what they ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

In August 2015 we reported on the decision of the British Columbia Supreme Court (“BCSC”) in Vancouver Community College v Vancouver Career College (Burnaby) Inc, 2015 BCSC 1470. That decision was ...

The issue of “keyword advertising” – a concept unique to the internet – continues to generate court decisions. And in the most recent decision, Goliath has triumphed over David. Keyword advertising is ...

The continuing growth and popularity of the internet has created a wealth of new opportunities for trade mark owners seeking to market their goods or services online. The reliance of internet users on ...

The Court of Appeals for the Tenth Circuit recently shed light on an increasingly common Internet business practice. In 1-800 Contacts, Inc. v. Lens.com, Inc., a panel of the court held that the use ...

Turn brands itself as the first automatic targeting ad network. The company matches advertisers with publishers without using manual targeting or ad keywords, and they let advertisers bid on user ...

In the early days of the internet, a law firm's website was informative, created to be discovered by internet researchers who were interested in information about, or contact with, an attorney for a ...

Google AdWords is Google’s own advertising system, allowing advertisers to “create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them,” boasts its ...

Presearch’s keyword advertising model, announced Wednesday, takes a new approach to the multibillion-dollar keyword ad space -- a concept inspired by the need to rethink the search engine ...